“Be ashamed to die until you have won some victory for humanity.”
“A man who procrastinates in his choosing will inevitably have his choice made for him by circumstance.”
“Not everything that counts can be counted, and not everything that can be counted counts.”
“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
“Design is not just what it looks like & feels like. Design is how it works.”
“When you sell on price you’re a commodity, but when you sell on value, you’re a trusted resource.”
“If you want to know what a man’s like, take a good look at how he treats his inferiors, not his equals.”
“Don’t follow your passion. What you take out of the world…is much less important than what you put into the world. Follow your contribution instead. Find the thing you’re great at, put that into the world, contribute to others, help the world be better.”
“The bitterness of poor quality remains long after the sweetness of low price is fogotten”
“A brand is no longer what we tell the consumer it is. It’s what consumers tell each other it is.”